John Naughton, ITV and Friends ReUnited

I wrote a long post about ITV buying Friends Reunited. Its still sitting there in my draft folder. And I’m not the only one to wonder at their strategy. In the mean time John Naughton doesn’t exactly pull his punches.

Television people are constitutionally incapable of dealing with the web because they have been socially and professionally conditioned in the world of ‘push’ media with its attendant control freakery and inbuilt assumptions about the passivity and stupidity of audiences. Very little of their experience or skills are useful in a ‘pull’ medium like the web, where the consumer is active, fickle and informed, and history to date suggests that if they are put in charge of internet operations they screw up.

Blimey…

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