"Draper plans to spend three days a week on the site. That's not enough. He needs to breathe it morning, noon and night, especially in the first six months. It's his baby and it is his efforts that will make it succeed or fail. He's got to be the inspirational driving force behind it. It needs to be updated many times a day. Just posting the odd new article will not be enough. I update my site between 5 and 10 times a day. "